Home Performance, Marketing & Operations Manager
David Cease is Home Performance, Marketing & Operations Manager at A.J. Michaels. He is a Building Performance Institute certified Building Analyst and Envelope professional and holds a Bachelor’s degree from Towson University.
His operations responsibilities include developing and implementing strategies, objectives, policies and programs for the office inclusive of service, sales, accounting and HR departments and establishing and monitoring performance standards and productivity measures to enhance employee and customer experience. His marketing responsibilities including developing, managing and executing digital and traditional advertising campaigns inclusive of paid search, SEO, advertising, email, website development, TV, radio, print, and social media.
“I wear a few different hats here. In any one day I could do anything from writing a new radio commercial or updating content on our website to assisting with an employee HR issue or ensuring our compliance with new home performance standards, to unloading a shipment in our warehouse. No two days are the same really.”
A.J. Michaels launched a new home performance service offering a few years ago, the first for the company since it was formed. “The challenge and opportunity for offering home performance service products such as home energy audits and duct sealing is exciting. While home performance and HVAC go hand–in–hand naturally, they are different in terms of management, staffing, compliance, and even growth potential.”
At the end of the day, David cites the people at A.J. Michaels as the reason for the company’s longevity and success. “The experience and knowledge from top to bottom here along with a genuine concern about our customers’ best interests are second-to-none in this industry. The Baltimore market can see through a pretender and values a local company they can trust. We’ve seen companies come and go, but A.J. Michaels endures.”
David resides in Cecil County with his wife, two daughters, two dogs, cat and chickens. He loves the outdoors, the Orioles and Ravens, and enjoying various motorsports.